Display Value Engineering

Sauza Tequilla Display Value Engineering

  • A display that is attracting attention and engaging shoppers in-store
  • The initial display developed by an agency was estimated to cost over $1000
  • This was four times over the liquor advertising regulations in some states


  • Redesign the unit to allow for substitution of custom components (requiring costly tooling) with standard parts readily available on the market
  • Further simplify the design by replacing costly tubes with fabricated metal channels


  • Fully preserved the intended functionality and appearance
  • Cost of the system was reduced to $250 and met Beam’s advertising cost target